Brand Identity
Hair Tools
Beauty
Visual Identity
Typography
Hot Tools
Mock Ups
Aesthetic Cohesiveness
Web Design
Hot Tools
AUG 2023
The Beauty Board
Beauty Company Branding
This presentation showcases "The Beauty Board," a business that appears to offer a range of hair styling tools from various brands, including Revlon, Hot Tools, BioIonic, and Bed Head. The presentation's visual design is clean and modern, using a consistent color palette and layout to present the products. The focus is on high-quality images of the featured styling tools, clearly labeled with brand and product name. It aims to market these tools and possibly offer them for sale, although pricing and purchasing options aren't included. The presentation's primary goal seems to be to display the breadth of products available through The Beauty Board, establishing credibility and visual appeal.
Acquired Competencies
Graphic Design & Layout
I enhanced my skills in creating visually appealing layouts, using principles of balance, contrast, and whitespace to effectively showcase the products. I experimented with different design elements and styles to achieve a professional and engaging presentation.
Image Selection & CurationConcepting
I honed my ability to select high-quality images that accurately represented the products and conveyed their key features. I learned the importance of image resolution, lighting, and composition in creating a professional look.
Brand Consistency & Application
I improved my understanding of maintaining brand consistency across various platforms. I developed the skill of applying branding guidelines to a digital marketing material.
Typography & Font Selection
I practiced choosing appropriate fonts that complement the overall design aesthetic and communicate the brand's personality. I learned the importance of font readability and hierarchy in visual communication.
Color Theory & Palette Selection
I refined my ability to select a cohesive color palette that enhanced the overall presentation and reflected the brand's identity. This involved considering the psychology of color and its impact on viewers' perception.
Digital Asset Management
This project gave me hands-on experience managing various digital assets, including images and text, to create a polished and professional outcome. I learned the importance of organizing files efficiently for easier access and collaboration.
Content Creation & Curation
I practiced curating product information and designing content that effectively conveyed the key features and benefits of the hair styling tools. I learned to transform technical specifications into easily digestible marketing material.
Attention to Detail
Creating a visually consistent and error-free presentation demanded careful attention to detail, which was essential in creating a professional outcome. I honed my ability to carefully review and edit designs before final submission.
See It All
Software Used:
Adobe Illustrator
Adobe Photoshop
Adobe InDesign